![]() ![]() Tom Diaz, a staff attorney in the 1990s for the U.S. Jon Bush holds a Spike's Tactical AR-15 with “war” and “peace” in place of “safe” and “fire” on the rifle’s safety selector switch. ![]() Over the video, a baritone narrator with a grizzled voice reads, "We are warriors, shouldered by the bravest of the brave, we are tortured, tested on the battlefields, cherished in foxholes, and proven worthy in the trenches." In a commercial the company released in 2016, a video plays of bearded soldiers in Humvee turrets and patrolling through fog, shooting machine guns at an out-of-frame enemy. 50-caliber machine gun and the M249 light machine gun. Take, for instance, FN Herstal, a Belgian company that makes civilian and military firearms, including the M2 Browning. Today, the emotional response that typically sells guns is about war. “An aspect of what you're looking for in your newly designed product is craveability and it triggers some emotional response,” she said. In trying to understand the focus on the AR-15, Muenchinger said we can take a cue from product design. “It’s such a jumble with how we feel about having firearms, having lots of firearms, being able to have any kind of firearm, having a collection of firearms,” she said. There is a lot of emotion wrapped up in people’s decisions around firearms, according to Kiersten Muenchinger, a product design professor at the University of Oregon who studies how Americans give meaning to guns far beyond their functional purpose. Guns are not just tools in modern America. Unlike the AR-15, however, the Mini-14 is neither adored, nor vilified. “More often than not, they shoot the same round, too, with the same capacity. “They operate the exact same way,” Bush said. It looks more like your grandpa's hunting rifle than something SEAL Team 6 might carry. That's also a semi-automatic rifle, but it has a wood frame. Bush says the AR-15’s popularity has largely to do with the rifle’s appearance.Īnd Bush said this obsession with how the gun looks is most obvious when comparing the AR-15 to another gun: the Mini-14. Jon Bush, a gunsmith in Vancouver, WA, holds his AR-15 in his shop. “It's got that little ‘tacticool’ look to it and you can go out and see the range ninjas playing around and everything,” he said. He thinks people love their ARs for other reasons. But, he added, “hunting-wise, an AR is not that great.” “Any platform you can shoot faster and accurate for competition gives you an edge,” Bush said. “Whatever you want to put on, including your coffee grinder.”īush is a competitive shooter and said the AR-15 is great for that. ![]() “I get ARs in here that weigh 20 pounds they have so much shit on them,” said Jon Bush, a gunsmith in Vancouver, Washington. But it’s also the source of a running joke in the firearms community. The rifle is easily customized and that’s part of its popularity. Maybe there’s a grip attached under the barrel or a scope that, to some, might look like it’s made for a sniper. The rifle that likely comes to mind is black and has any number of aftermarket attachments. ![]() It has a detachable magazine so users can put in 5-, 10-, 30-, or even 60- and 100-round magazines. The AR-15 is a semiautomatic rifle that usually shoots 5.56 mm rounds. The emphasis on its appearance, however, has shaped how the country regulates firearms, to the frustration of many gun owners and gun control advocates alike. ![]()
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